Theme App Embed
Browser measurement uses a Theme App Embed. Do not paste tracking code into theme.liquid.
- Open Setup guide or Pixel & Analytics in the app.
- Choose Enable app embed. Shopify Admin opens the theme editor for this app’s embed.
- Turn the embed on.
- Save the theme.
- Return to the app and confirm Theme App Embed shows as enabled.
If the embed is off, storefront Product View and Add to Cart events will not fire even if Shopify Web Pixel diagnostics are connected.